There are two big reasons why guys don't use body wash. They think that bar soap works just fine and they don't want to use things with names like "pouf" and "loufa" to work up a good lather. Can you blame them? That's why Old Spice launched the Deck Scrubber in May 2009. The Deck Scrubber is a manlier shower tool with the single-minded goal of getting more guys to use body wash.

So create an online video that introduces guys to this new body wash tool for men.

Video Length: Unless it is the funniest thing going, it probably shouldn't be over 1 minute long and likely 30 seconds.

Register below and be sure to read the creative brief carefully. It will give you all the details.

We'll be awarding $2,000 to our favorites and Old Spice is paying $5,000 for each spot they choose to use in their advertising.

Once you've accepted this assignment and you'd like to ask questions or leave comments, please see the discussion in the Town Hall here.

Absolute deadline is July 31, 2009, but the earlier the better. The Old Spice folks are eager to see your work.