You know Snickers®, that unique, delicious, and substantial combination of peanuts, chocolate, caramel and nougat.

This assignment is to develop video content starring Snickers®. They are looking for either traditional ‘commercials’ or pass-along (viral) videos — original, authentic and entertaining Snickers® content which consumers will pass along, and use as inspiration for their own content creation.

Your challenge is to be creative, so don’t just follow the approach of previous Snickers® campaigns. You can either:
• Produce a fun, engaging traditional :30 second commercial
• Or produce a pass-along (viral) video of about :30 seconds in length … you choose

Your creative ‘bulls eye’ is males age 18-34. Snickers® has played a memorable role in ‘guy culture,’ with a long and celebrated history as the ‘go-to-bar’ for satisfying hunger.

Mars has guaranteed that they will purchase *at least* 3 spots for $5,000 each. Poptent will be awarding $2,000 to our favorites. Register below and read the Creative Brief for all the details and some more delicious inspiration.

For any questions or comments you might have, join the discussion at the Town Hall.

Deadline: December 14, 2009