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Assignment Summary



Feel the power … the speed … the raw energy? Is there anything more exciting or more fun than a day at the races?

Think you can make a video to capture that fun and excitement? The Auto Club Speedway in Fontana, California is looking for a video to promote the Auto Club 500 on February 21. It’s the 2010 West Coast Premiere of NASCAR.

They don’t want a conventional ad. They want a video that is relevant, interesting, entertaining, clever and surprising enough that it would get someone to forward it along. How you do that is up to you, but the Speedway did a video two years ago that may serve as useful inspiration:

http://www.autoclubspeedway.com/Media/Videos/Chicken-Videoflv.aspx

The producer of the top video will earn $5,000. There will also be free ticket packages to the races for 5 runners-up.

There’s lots of great footage in the asset tray to help fuel your creativity. So power up your engines. Register below to see all the details.

Deadline: January 4th, 2009

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