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Assignment Summary

Never Lay Up

Top-Flite produces great performing golf balls at affordable prices. These are the balls used by the kind of guy you want in your foursome, the guy that makes playing more fun, the guy with the best banter, who never plays it safe.

We’re seeking viral videos telling the Top-Flite story! Videos that are so entertaining that people will want to pass them on to their friends to watch. Make the videos irreverent, witty, and funny. We want them to appeal to consumers’ interests in getting more for less.

Check out this past Top-Flite video for inspiration:

You can see a couple more:

here -> D2 Top-Flite Commercial with Kenny Mayne
and
here -> Never Lay Up :: Top-Flite's D2 Man!

Top-Flite knows you can tell the Top-Flite story and will select a minimum of FIVE videos for use. Producers of those videos will be awarded $3,500 each.

So swing away.

For any questions or comments you might have, join the discussion at the Town Hall.

Deadline: January 11, 2010

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