• Beck's Beer
  • by Beck's Beer
  • launched February 5th, 2010

Assignment ends in:

  • Days
    08
  • :
  • Hours
    11
  • :
  • Minutes
    11

Assignment Summary

Hey, we know that our Poptent community knows beer.

Now, here’s a chance to take your knowledge global. Beck’s Beer, one of the world’s finest beers, which is sold in more than 120 countries, is looking for a viral video. It wants you to help support the global launch, which begins in March 2010, of a new packaging label on its bottles and cans.

The brand is a symbol of independent thinking and self expression, and it has refused to follow fads. As a matter of fact, the brand salutes those who remain true to their beliefs and refuse to bow to others’ rules.

Tell the story — a new packaging label, but the same great taste. Show the Beck’s spirit. The target consumers are in their twenties, so make your story so hip and entertaining that young beer lovers everywhere will want to share it with their friends.

Do a great video and beer lovers across the world will be toasting your talent. If your video is selected for use, you'll receive a one-time usage fee of $5,000. And XLNTads will be paying out three editors’ choice awards totaling $2000.

Deadline: March 24, 2010.

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Creative Brief

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TownHall: Beck's Beer

Hello creators!

Thank you for joining this assignment! We’re glad you made it and look forward to all the amazing creative work you’ll produce for Beck's Beer.

This is the Town Hall. It’s where you can ask questions, leave comments or chat with your fellow creators. This is also where we’ll make announcements and list award winners. If you want to keep track of the conversation, you can check back in from time to time, subscribe by RSS using the link below or get updates by email. To change your email settings, please click on the "notifications" link in the right rail.

If you have private questions or issues, please send a message directly to one of our community managers.

Good luck! We hope to see your amazing work soon. Thank you again for participating in this project, we appreciate all your hard work and creativity.

Thanks!

started by Mark Schoneveld 
on December 29th, 2009 10:33:20 AM EST
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