• Think FedEx First
  • by FedEx
  • launched February 2nd, 2010

Assignment ends in:

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Assignment Summary

Here’s a unique opportunity to create videos that will talk to small businesses – maybe even like your own – about the benefits of using FedEx, one of America’s most respected and iconic brands.

In October 2009 FedEx launched the Think FedEx First campaign, encouraging small business customers to Think FedEx First, with its renowned reliability, competitive rates, advanced shipping tools, expert customer support and greater opportunities to expand global reach.

FedEx is looking to build on the awareness and success generated from the initial communications by creating exciting videos that will support the campaign and be delivered to customers through e-mail. The message: Small business customers should always Think FedEx First for all of their shipping needs.

Your video should be between 30 and 60 seconds in length and reflect ideas and content consistent with the established FedEx brand.

FedEx will purchase at least one video, and up to three, at $5,000 each, to use in their campaign.

So package up your great ideas into fantastic videos and send them along.

Deadline: March 17th, 2010

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Creative Brief

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TownHall: Think FedEx First

Hello creators!

Thank you for joining this assignment! We’re glad you made it and look forward to all the amazing creative work you’ll produce for FedEx.

This is the Town Hall. It’s where you can ask questions, leave comments or chat with your fellow creators. This is also where we’ll make announcements and list award winners. If you want to keep track of the conversation, you can check back in from time to time, subscribe by RSS using the link below or get updates by email. To change your email settings, please click on the "notifications" link in the right rail.

If you have private questions or issues, please send a message directly to one of our community managers.

Good luck! We hope to see your amazing work soon. Thank you again for participating in this project, we appreciate all your hard work and creativity.

Thanks!

started by Mark Schoneveld 
on January 28th, 2010 3:18:04 PM EST
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