• Make Canadians Scream (for Ice Cream)
  • by Ben & Jerry's
  • launched February 5th, 2010

Assignment ends in:

  • Days
    09
  • :
  • Hours
    12
  • :
  • Minutes
    08

Assignment Summary

We know you love it. Well, now’s your chance to make a video about one of the world’s favorite ice creams.

Ben & Jerry’s Canada is looking for a :30-second video, to be shown in cinemas located in urban cores across Canada.

Ben & Jerry’s has always been noted for its extraordinary flavors, packed with chunks of great ingredients. The quality, variety and indulgence of the B&J flavours are what sets this brand apart. This campaign will help to inform and remind Canadians of these qualities.

The ads should reflect the fun, irreverent, authentic, wacky, playful and unique tone of the brand.

Inspired? Then indulge yourself and start creating.

Deadline: March 21, 2010

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Creative Brief

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TownHall: Make Canadians Scream (for Ice Cream)

Hello creators!

Thank you for joining this assignment! We're glad you made it and look forward to all the amazing creative work you'll produce for Ben & Jerry's.

This is the Town Hall. It's where you can ask questions, leave comments or chat with your fellow creators. This is also where we'll make announcements and list award winners. If you want to keep track of the conversation, you can check back in from time to time, subscribe by RSS using the link below or get updates by email. To change your email settings, please click on the "notifications" link in the right rail.

If you have private questions or issues, please send a message directly to one of our community managers.

Good luck! We hope to see your amazing work soon. Thank you again for participating in this project, we appreciate all your hard work and creativity.

Thanks!

started by Mark Schoneveld  online
on February 4th, 2010 5:48:21 PM EST
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