For over 20 years, E*TRADE has been a leader in online investing, providing a high-tech, low-cost investing alternative to traditional, big, expensive brokers. An outspoken challenger brand, E*TRADE has a rich advertising history, breaking through the financial services category with bold, edgy, and often humorous creative.

The most recent campaign stars the E*TRADE Baby. Debuting at the 2008 Super Bowl, the E*TRADE Baby has become one of the most memorable advertising characters in recent times. Starring in dozens of national commercials, Outtakes videos, and other special programming, the Baby has been integrated into pop culture with his wise-beyond-his-years persona.

We’re now inviting you to create a 25-second video for E*TRADE, featuring the E*TRADE Baby / Babies as primary characters. Your video may be used as inspiration for the next E*TRADE Baby broadcast commercial and/or various viral and online campaigns

The challenge: Be hysterically funny with an intelligent, clever humor – if it’s not really, really funny, it will NOT be selected.

E*TRADE will guarantee purchase of at least three videos. The creator of the top video will receive $15,000 and the creators of the next two selected will receive $10,000 per video. That’s a total guaranteed purchase of $35,000. In addition, E*TRADE may choose to purchase additional videos for $5,000 each.

Please read the creative brief for additional important information on this assignment.

Deadline: October 13, 2010

Because we’re celebrating Poptent’s 2nd Anniversary, we will also be awarding a $50 American Express Gift Card to every assignment Finalist (as selected by the brand) and every Honorable Mention (as selected by the editors of Poptent), up to an extra $1,000 in awards.