Triaminic is a trusted child specialist, offering a wide range of remedies, each specifically designed to relieve and comfort children with Cough / Cold symptoms at each stage of their lives.

Triaminic is now planning an aggressive campaign to expand its presence beyond Cough / Cold and provide consumers with the analgesic products they need. They want to build awareness and drive trial for NEW Triaminic Fever Reducer / Pain Reliever Products (Children’s and Infant).

You are invited to develop a :30 TV ad (and a plan for a cut down :15 version) that will communicate the benefits of the new Triaminic Children’s and Infant Products and will be able to breakthrough in a marketplace with several new brand entrants.

Please read the creative brief for more information on the brand and the campaign objectives.

The assignment is open to anyone 18 and older anywhere in the world.

Triaminic will purchase a minimum of one video for $7,500. The client may request an additional :15 edit of the selected video and will pay an additional $500 for this second version. In addition, five video producers will receive a total of $2,000 in Poptent’s “Editors’ Choice” awards.

Deadline: December 31, 2010.