Trident Layers®. Yeah, it tastes so good that people want to get paid in it. With layers and layers of delicious flavor, who wouldn’t want to get paid in Trident Layers?

Trident Layers is a uniquely layered gum with mouthwateringly delicious flavor combinations. Your task is to create a video that tells a story of how real situations turn absurd when people decide to accept pack(s) of Trident Layers as payment. The tone should be playfully tongue in cheek targeting 18-34 year olds. Your video should be 30 seconds long and should have a pass along quality that will make viewers want to share it with their friends.

Make sure to download the creative brief to get all of the details. To get a further sense of the Trident Layers tone and ad campaign, please refer to the following videos:




Trident will select at least two videos for use. Creators of videos selected for use will each receive a one-time fee of $7,500.

In addition, five video producers will receive Poptent’s “Editors’ Choice” awards: a top award of $1,000, and four runners up awards of $250 each.

Deadline: January 16, 2011