Just a few years ago, Netflix was a successful and admired “DVDs-by-mail” service that also streamed some movies and TV episodes. Today, Netflix delivers more hours of entertainment streamed over the Internet than DVDs delivered by mail. Moreover, a majority of Netflix members now watch more content streamed to them than via DVDs. Streaming is larger and growing faster than DVDs by mail. Streaming is the focus of this assignment.
The objective of the video is specifically to run on YouTube and to acquire new members for Netflix from the YouTube audience. To get ‘fence sitter’ prospects off the fence and start a free trial of Netflix. Once they do, evidence suggests they will almost all stick with us.
The message: Netflix. Instantly watch as many TV episodes and movies as you want for only $7.99 a month. Start your free trial today.
Netflix will select at least five videos for use, and their creators will each receive a one-time fee of $8,000. In addition Poptent will pay out a total of $2,000 in Editors’ Choice awards. That’s a total package of $42,000.
Deadline: February 14, 2011.