- Steaming Mad at Dirt
- by RugDoctor
- launched December 30, 2010
Assignment is expired:
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- 427 creators have accepted
- 96 submissions
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- Guaranteed 3 purchases of $7,500
- Guaranteed $5,000 in cash awards
Assignment Summary
We’re steaming mad at dirt!
And with Rug Doctor, dirt doesn’t stand a chance! Engineered and designed by a professional carpet cleaner, the industrial look and feel of each Rug Doctor machine stands apart from the competition. Other brands have evolved from vacuum cleaners—most look like an upright vacuum with a water tank bolted on. Only Rug Doctor has a true professional heritage—putting the power of professional cleaning in your hands for over 35 years!
Today, over 4 million people per year chose to rent a Rug Doctor and save the money and hassle associated with professional services. 98% of renters are satisfied or very satisfied because they love Rug Doctor’s professional deep clean and how easy it is to rent and use.
Rug Doctor has the power to get the dirt that others leave behind. Numerous customer comments and web testimonials tell of experiences in which customers have their carpets professionally cleaned and are not satisfied with the high cost, the scheduling hassle, the pressure to buy extra services, and the idea of having a stranger in their homes. But when these customers try Rug Doctor, they are amazed at how much dirt the Rug Doctor carpet cleaner extracts from carpets even though they recently had their carpets cleaned by a professional service.
Your objective will be to create a video that compels the consumer to go rent the Rug Doctor. Make them think of their dirty carpets and then see Rug Doctor as the best solution to the problem, and really, their only logical choice. Keep your videos family friendly but be funny and even a little edgy.
Rug Doctor is looking for one 30 second video which will possibly be used for a nationwide TV campaign. They will also consider any video up to two minutes long, potentially with viral potential, to use online. And they will even reimburse creators for part of the rental cost of the machine.
Please read the Creative Brief very carefully for other important details.
Rug Doctor will choose at least two videos for use, at least one 30 second spot and one other spot. The creators of these videos will each receive a one-time usage fee of $7,500.
Poptent will give out five Editors Choice Awards totaling $2,000.
Deadline: February 6th 2011 at 11:59PM EST
And with Rug Doctor, dirt doesn’t stand a chance! Engineered and designed by a professional carpet cleaner, the industrial look and feel of each Rug Doctor machine stands apart from the competition. Other brands have evolved from vacuum cleaners—most look like an upright vacuum with a water tank bolted on. Only Rug Doctor has a true professional heritage—putting the power of professional cleaning in your hands for over 35 years!
Today, over 4 million people per year chose to rent a Rug Doctor and save the money and hassle associated with professional services. 98% of renters are satisfied or very satisfied because they love Rug Doctor’s professional deep clean and how easy it is to rent and use.
Rug Doctor has the power to get the dirt that others leave behind. Numerous customer comments and web testimonials tell of experiences in which customers have their carpets professionally cleaned and are not satisfied with the high cost, the scheduling hassle, the pressure to buy extra services, and the idea of having a stranger in their homes. But when these customers try Rug Doctor, they are amazed at how much dirt the Rug Doctor carpet cleaner extracts from carpets even though they recently had their carpets cleaned by a professional service.
Your objective will be to create a video that compels the consumer to go rent the Rug Doctor. Make them think of their dirty carpets and then see Rug Doctor as the best solution to the problem, and really, their only logical choice. Keep your videos family friendly but be funny and even a little edgy.
Rug Doctor is looking for one 30 second video which will possibly be used for a nationwide TV campaign. They will also consider any video up to two minutes long, potentially with viral potential, to use online. And they will even reimburse creators for part of the rental cost of the machine.
Please read the Creative Brief very carefully for other important details.
Rug Doctor will choose at least two videos for use, at least one 30 second spot and one other spot. The creators of these videos will each receive a one-time usage fee of $7,500.
Poptent will give out five Editors Choice Awards totaling $2,000.
Deadline: February 6th 2011 at 11:59PM EST
Activity
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4/9/12
Brendan Codey approved the entry Rug Doctor: A Clean First Impression for the Steaming Mad at Dirt Assignment
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2/12/12
Zachary Mami liked the media The Incredible Stain
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2/11/12
briguy liked the media Herbert the Mole Man
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2/9/12
rj75 downloaded the media Herbert the Mole Man
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1/31/12
JamFlix liked the media Computer Date
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1/18/12
Preston Witman Productions commented on the media The Incredible Stain
- 1. Accept this assignment
- 2. Read the Creative Brief and Download the Assets
- 3. Work your Movie Magic
- 4. Upload & Submit Your Video
- 5. Get Noticed by Big Brands
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Rug StudiesA young academic struggles to find the best approach to a dirty carpet.
submitted to the Steaming Mad at Dirt Assignment
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The Incredible StainA valuable coffee stain is no match for the Rug Doctor.
finalist for the Steaming Mad at Dirt Assignment
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Herbert the Mole ManA mole man explains how useful the rug doctor is at keeping his home dirt free.
submitted to the Steaming Mad at Dirt Assignment
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Dirty CarpetGot dirty carpets? Call the Rug Doctor!!!
submitted to the Steaming Mad at Dirt Assignment
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Show your carpets you care...Sometimes we get so busy that we forget to take care of the ones we care about most. Show your carpets you care...by renting t...
finalist for the Steaming Mad at Dirt Assignment
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ActualityFilmscheck out our beach boys videoJoined June 3, 2009 Followed by: 18 peopleAnimator, Director, and Editor. -
SchleppFilmstime to watch the hardwork pay offJoined February 12, 2010 Followed by: 15 peopleActor, Writer, and Director. -
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Rug ReversalHad a lot of fun shooting this one, though my wife wasn't too thrilled with what I did to our dining room carpet.Shot in HD. Sh... -
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Professional HelpCurious about why it costs so much to get her carpet cleaned, a woman learns about a better option. -
Show your carpets you care...Sometimes we get so busy that we forget to take care of the ones we care about most. Show your carpets you care...by renting t...
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The RugxorcistHaving a devil of a time removing a stain? This couple seems to have finally found the solution... -
Bugs In A RugBugs having a good ole' time in a rug, until word gets around that there might be a visitor soon...and he's Steaming Mad At Dir... -
Learning From Your Mistakes!A man tells of his terrible experiences from the past when trying to clean his carpets! -
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Herbert the Mole ManA mole man explains how useful the rug doctor is at keeping his home dirt free.
