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Assignment Summary

The fun and flavor of New Orleans is now in the freezer aisle.

Zatarain’s is the leader in authentic, New Orleans style cuisine best known for full-flavored rice mixes such as Jambalaya, Dirty Rice, and Red Beans & Rice.

Now, Zatarain’s is introducing single serve frozen entrees. Zatarain’s New Orleans style entrées will give frozen food consumers full-flavored, exciting meals unlike any other in the freezer aisle.

Help us get the message out in a :30 to :60 second video. Capture the fun and flavor of New Orleans and that unique Zatarain’s brand personality — outgoing, fun, trusted, approachable.

Check out Wal-Mart and other outlets for this great new product, and be sure to read the Creative Brief carefully for all the details.

Zatarain’s will select at least two videos for use. The creators of any videos selected for use will each receive a one-time usage fee of $10,000. In addition, Poptent will award five Editors’ Choice awards totaling $2,000. That’s a guaranteed total of $22,000 in awards.

Deadline: February 20th, 2011.

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