Identity theft is complex and personal. At Experian®, we are here to help.

Experian is a global provider of data, financial analytics and marketing services. ProtectMyID™ is a part of Experian, and proud to be Experian’s most comprehensive identity and fraud protection product. ProtectMyID helps you go beyond what you could ever do on your own for effective identity protection.

We want to create awareness about the situational issue of identity theft. Because people don’t realize how insidious and complex identity theft is, they don’t always “feel” a need for identity protection until they become a victim.

Experian is looking for :30 second videos that take it to an everyday level, portraying relatable stories and examples about the consequences of identity theft. A good approach might be to show a little example/story of the consequences of identity theft, then close with the message that ProtectMyID can help protect you from such consequences.

Be clever in your approach using humor and/or emotion to show how Experian understands what victims of identity theft are going through and are there to help. The video should be fun, informative and relatable.

Make sure to read the creative brief for all the details plus a full list of mandatory elements that your video must contain.

DEADLINE: July 12th, 2011. Experian will make their purchase selection no later than July 28th, 2011