- Monday's Made Special
- by Maple Leaf Foods Inc.
- launched February 7, 2012
Assignment is expired:
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- 405 creators have accepted
- 32 submissions
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- Guaranteed 2 purchases of $7,500
- Guaranteed $1,000 in cash awards
Assignment Summary
One day of the week is deeply in need of feeling special – Monday. Olivieri is ready to give consumers a reason to look forward to each and every one. TGIM!
The idea here is to show consumers that Olivieri pasta can make any night's meal feel special, even Monday, the least fun day of the week. We've created 2 animated stick figure style TV ads around the days of the week as characters, and started to develop a romantic story between Monday (the character, male) and Ravioli (female), and other pasta products as female heroes.
We are looking for :30 - :45 videos to help the campaign further integrate with our product lineup in order to educate consumers around key benefits and features, driving increased top of mind awareness.
Deadline: March 11, 2012
The idea here is to show consumers that Olivieri pasta can make any night's meal feel special, even Monday, the least fun day of the week. We've created 2 animated stick figure style TV ads around the days of the week as characters, and started to develop a romantic story between Monday (the character, male) and Ravioli (female), and other pasta products as female heroes.
We are looking for :30 - :45 videos to help the campaign further integrate with our product lineup in order to educate consumers around key benefits and features, driving increased top of mind awareness.
Deadline: March 11, 2012
Activity
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1/15/13
Gary Hanna downloaded the media Group Hug
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8/13/12
Brad Nguyen downloaded the media The Ravioli Song
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8/10/12
Diogo Abdalla liked the media Olivieri - Party of the Week!
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7/3/12
Gary Hanna downloaded the media Group Hug
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6/25/12
zehrar downloaded the media "Monday's Bad Dates"
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6/25/12
zehrar downloaded the media Olivieri (Speed Dating)
- 1. Accept this assignment
- 2. Read the Creative Brief and Download the Assets
- 3. Work your Movie Magic
- 4. Upload & Submit Your Video
- 5. Get Noticed by Big Brands
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SEVEN SPECIAL DAYS - Chapter ONE: "Poor Monday"Olivieri's Seven Special Days features seven special ways Olivieri pasta makes any night great. Each chapter features a day of ...
finalist for the Monday's Made Special Assignment
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Olivieri (Speed Dating)Olivieri Ravioli reluctantly attends one of those "Speed Dating" events with her friend Tuesday.Ravioli meets several guys who ...
finalist for the Monday's Made Special Assignment
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SEVEN SPECIAL DAYS - Chapter THREE: "Saving Wednesday"Olivieri's Seven Special Days features seven special ways Olivieri pasta makes any night great. Each chapter features a day of ...
finalist for the Monday's Made Special Assignment
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Group HugMonday has a quiet night at home while Saturday parties
submitted to the Monday's Made Special Assignment
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Help me!Monday proves once again the prejudice heaped upon him is unwarranted.NOTES: In the end slate we see the full cast of character...
submitted to the Monday's Made Special Assignment
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"Monday's Toast" -- Extended VersionThis version is 15 seconds longer, with extra jokes and characters.After a whirlwind romance, Monday and Ravioli have tied the ...
finalist for the Monday's Made Special Assignment
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Dan O'Briendob on twitter @databerthJoined April 10, 2010 Followed by: 78 peopleActor, Writer, and Director. -
LuisDelRosarioI'm looking for freelance workJoined November 17, 2011 Followed by: 21 peopleDirector, Producer, and Editor. -
RezFxOur crane will soon have wings! (and a sister)Joined July 18, 2011 Followed by: 52 peopleEditor, Director, and Cinematographer.
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Olivieri (Speed Dating)Olivieri Ravioli reluctantly attends one of those "Speed Dating" events with her friend Tuesday.Ravioli meets several guys who ...
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"Monday's Bad Dates"Monday's life has been changed by Ravioli, but before they met he had to endure several other dates that were far less pleasant...
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SEVEN SPECIAL DAYS - Chapter ONE: "Poor Monday"Olivieri's Seven Special Days features seven special ways Olivieri pasta makes any night great. Each chapter features a day of ...
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Help me!Monday proves once again the prejudice heaped upon him is unwarranted.NOTES: In the end slate we see the full cast of character...
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Olivieri - Party of the Week!Monday's popular again with Olivieri Ravioli by his side.
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Monday introduces some new friends!Remember the poor Monday? He used to feel left out... But since he met Ravioli, Monday finally feels special. But what about th...
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Tuesday Meets Garlic BreadHad a problem with the voiceover audio so done in silent film style! Tuesday meets Monday.
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"Thursday's Match"Thursday introduces her own perfect match -- Cannelloni.
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The Ravioli SongI'm the first day of the weekAnd I'm a ravioli freakMy name starts with mAnd yours starts with rSo call me mr pasta Cause I'm h...
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"Monday's Toast" -- Extended VersionThis version is 15 seconds longer, with extra jokes and characters.After a whirlwind romance, Monday and Ravioli have tied the ...
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"Monday's Toast"After a whirlwind romance, Monday and Ravioli have tied the knot, and the once-dreary day toasts to his new life with his beaut...
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SEVEN SPECIAL DAYS - Chapter THREE: "Saving Wednesday"Olivieri's Seven Special Days features seven special ways Olivieri pasta makes any night great. Each chapter features a day of ...
