Great American Cookies wants people to celebrate all of life's moments! We are looking for a way to increase Cookie Cake sales beyond the typical occasions: birthdays, Valentine's Day, Mother's Day, Father's Day. So, we wanted to develop a video that celebrates the "firsts" in people's lives – first kiss, first steps, first tooth lost, first home, first job, first day at school, driver's license, etc. – all of the special everyday moments in people's lives. Great American Cookies is about "creating fond memories" with our customers.

This video should let customers know that Great American Cookies is there to celebrate with you every step of the way - not just calendar holidays. We are looking for :30 second videos, and are anticipating use online (corporate site, facebook, twitter, etc.), with the possibility of local television. An ideal approach would evoke an emotional response through a tug at the heartstrings approach and/or a light mix of family friendly humor.

Deadline: January 31, 2012