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Assignment Summary

Founded in 1886, Hunter ceiling fans have set the standard in quality and craftsmanship for more than 125 years. Hunter applies those same principles to everything we do, which is why you can count on all of our products to help you transform your house into a stylish, comfortable, healthy home that looks and feels exactly the way you want it to.

Hunter is currently the most recognized brand in the business and market share leader. We want to build on our current brand positioning and increase consumer top of mind and preferential awareness. A central focus should be geared toward making the video an informative piece that also generates an emotional connection between the brand and consumer.

How you conceptually convey this messaging is up to you, we are open to tasteful humor, emotional, lifestyle focused and/or clever alternative approaches. 30 second videos would be ideal, but we would not be opposed to slightly longer executions.

DEADLINE: February 1st, 2012

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