We’d like the spots to be concept driven – ie: we don’t want them to feel like traditional product commercials, but they should still maintain a certain DOLE brand feel. We're looking for high energy and engaging approaches. Use humor wherever appropriate but keep it clean and family friendly. Submissions should be catchy, memorable and share-able. It’s also important in the video to demonstrate how easy and convenient it is to use DOLE Frozen Fruit Single-serve Cups in a variety of ways.
Videos should be kept to 60 seconds or less. Our intention is to use across various online channels, including but not limited to DOLE.com and facebook.
Deadline: April 27, 2012