Our Brand Idea focuses on creating a family/home-like type of atmosphere. Our guests often stay with us for weeks or months. During their stay there is an organic community developed between our guests with each other and with our teams. The brand has recently initiated a system-wide refresh to emphasize the modern comforts, home-like conveniences and contemporary design needed to create a relaxed sense of community for our guests.
We're looking for :30 videos for use online. Think webisodes/campaignable concepts as our goal is to eventually get to a series of :30 videos. Think about how your idea could be extendable as a campaign series of online “episodes” or videos building around a central character, theme, or ownable characteristic of the brand.
Deadline: March 18, 2012