Your objective will be to create a video that will convince consumers that America’s Best is the least expensive way to wear glasses, without sacrificing choice and style. The goal is to have consumers come to a retail store to make a purchase, which can be facilitated by scheduling an appointment via the website or an 800# that directly connects you to a store.
We are looking for a :30 second spot, that will be used primarily for TV with internet as a secondary possibility. Submissions should reflect the smart, trustworthy and iconoclastic brand character of America’s Best. Now get out there and WOW us!
Deadline: April 22nd