Dude!

You know those great Bud Light “Dude” videos?

Well, we’re looking for more.

Show a day in the life of a “Dude,” as well as Bud Light – similar to the Dude spots from October 2007 and January 2008. Keep the presence of the product to a minimum – as was done in the first Dude spot. The focus is on the Dude and the trials and tribulations in his life, and Bud Light is a secondary focus. It’s part of his life, and we want to show that, but the focus on the beer should take a second seat to him.

Video length: Spots must fall into one of the following three categories:

* :10 – :15 seconds
* :30
* :31+

And you gotta follow the rules! So read the full brief and the rules carefully, and then go create a video millions will want to see.