With this in mind, Anthem Blue Cross Blue Shield has committed ourselves to developing a new way to engage people with their health and our brand. From this we've spawned “Bring Back Recess” – a program that challenges all ages to get active and have fun through the recess games that we all loved as kids. Recess isn't just for kids anymore! Taking a daily break for physical activity has major health and mood benefits for EVERYONE.
To help promote our initiative in a fun and engaging way, we are looking to develop a character – someone whose energy and love of all things recess works to inspire people of all ages. We refer to this character the “Recess Guru.” Video submissions should be 1 - 2 minutes of fun, relatable creative excellence!
Deadline: January 11, 2013