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Assignment Summary

Natural Light beer -- "Natty Light" to its friends.

It’s about fun, good times with good friends, the perfect accompaniment to an all-day or all-night social gathering.

Maybe you’ve even seen the fun in the “Nattyisms” spots that have appeared on YouTube. Great stuff.

We think you can come up with some humorous original nattyisms of your own, maybe on a lazy “Naturday,” while you’re sitting on your “natio furniture”, ready to launch a “natapult” with Natty Light to a friend.

We’ll pay out a minimum of $2,000 in awards, and you’ll earn $5,000 if Natural Light chooses to use your video in its advertising.

Check out the creative brief for all the details.

If you have any comments or questions, and you've already clicked the Accept link at the top of this box, feel free to discuss this assignment in the public Town Hall discussion thread here.

Deadline: November 23, but the earlier the better. The Natural Light folks are eager to show off your work.

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