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Assignment Summary

Abbott is celebrating what others do around the globe to give back and has turned to the Poptent community to tell the story of how people integrate giving into their daily lives.

Don't think of this like a traditional commercial. Instead, Abbott would like to see emotional, humorous, and/or sentimental short films that illustrate stories of giving back. Remember, they are looking for stories from across the globe. The current markets they are targeting are:

• US
• Brazil
• Russia
• China
• India
• Mexico
• UK
• France
• Germany
• Japan

It is important to note that they are looking for these countries, cultures and communities to be represented in your videos specifically. Videos should be between :30 and :90 seconds and will be used primarily online.

Make sure to read the creative brief and assignment guidelines carefully before you begin crafting your concepts.

DEADLINE: January 9th, 2013

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