Don't think of this like a traditional commercial. Instead, Abbott would like to see emotional, humorous, and/or sentimental short films that illustrate stories of giving back. Remember, they are looking for stories from across the globe. The current markets they are targeting are:
It is important to note that they are looking for these countries, cultures and communities to be represented in your videos specifically. Videos should be between :30 and :90 seconds and will be used primarily online.
Make sure to read the creative brief and assignment guidelines carefully before you begin crafting your concepts.
DEADLINE: January 9th, 2013