Just wait, it gets even better...you get to choose the theme of your video. Either produce a spot that answers the question "What did you do over the past 5 hours?" OR illustrates how 5-Hour Energy might not be cool, but sure is effective. Your video should only address ONE theme but you can feel free to submit a video for both because 5-Hour Energy is going to purchasing at least four videos! That's right, there are four guaranteed purchases!
Spots should be between :30 and :60 seconds and should have that pass-along quality to them that's worthy of internet love. All the details you need to get started are in the Creative Brief and Assignment Guidelines so make sure to download and read both before you pick up your cameras.
DEADLINE: January 13th, 2013