Faced with the decision of purchasing a new smart phone or flat screen television now rather than saving for their future and retirement, most Americans would opt for the immediate gratification of a cool, new electronic device. Unfortunately, it is often difficult to make smart spending decisions when our current culture bombards us with the benefits of consumption.
Allstate understands how confusing prioritizing our material wants and financial needs can be. That's why they make financial planning accessible and available to the everyday middle class consumer. Allstate is turning to the Poptent community to produce video that will educate and entertain viewers while at the same time, force them to consider their own priorities. After watching, viewers should have a greater understanding of how Allstate can help them prepare for the future. These consumers should want to take action to re-prioritize their spending and saving habits and ultimately contact Allstate to help them with a plan for the future.
The creative brief and assignment guidelines have all the details you need to get started. Make sure to give them a read before picking up your cameras.
DEADLINE: January 27th, 2013
THIS ASSIGNMENT IS OPEN TO U.S. FILMAKERS ONLY