We are taking a unique approach with our marketing message for the release of Tiger 14. Your video should speak more to the golfer/gamer’s spouse or significant, female other. Here's a little bit about her:
• She’s between 25-45
• She may have children at home and is juggling many things in her life that she needs her significant other there for.
• She’s a fan of Tiger 14 because not only does he love to play the game, but she gets him back on Sunday afternoons again to help around the house.
So here's your task, develop a 30-60 second spot that highlights the new key features of the game and compels viewers to go to Walmart to purchase the game. As noted above, the female significant other is the primary target, but her male counterpart is a close second so make sure that your spot does not alienate him in any way.
The brief has all the details you need to get started, so accept the assignment, download the assets and if you have any questions at all, make sure to post them in the Town Hall!
DEADLINE: March 3rd, 2013