The core objectives we would like to address through this video assignment are as follows:
★ Communicate how CLR Calcium, Lime and Rust Remover separates itself from the competition
★ Contemporize the CLR marketing message with an engaging concept
★ Reinforce that CLR carries the Environmental Protection Agency's "Design for Environment" (DfE) designation
Help us clean up our efforts and reinvigorate our marketing message by creating a powerful, energetic video that will resonate with our core audience!
Deadline: March 18, 2013