- Lay's Wavy Re-Launch TV Commercial
- by Frito Lay
- launched January 18, 2013
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- 817 creators have accepted
- 106 submissions
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Guaranteed 1 purchase of $15,000
Assignment Summary
You've had a long day! Work was well, work, your commute was full of people who you would never even consider adding as your Facebook friend, but now you're home, now it's your time. Time to kick off those high heels, dance around your apartment and really, just be you. Nothing better signals that re-set than indulging in your favorite snack, Lay's Wavy.
Your mantra in life is simple:
“Food is my friend, not my enemy.
Life is for living…not resisting
In engaging authentic experiences.
In being constantly connected.
That she can change the world (and will).”
Lay's Wavy is ready to see this all brought to life! Your assignment is simple, produce a :30 second TV(!!) commercial that introduces millennial female consumers to the new Wavy. Show her how Wavy is the linchpin that truly makes her re-set moment happen.
As always, the very important details you need to get started are located in the creative brief. So accept the assignment, download the brief and assets, and if you have any questions, ask them in the Town Hall!
DEADLINE: February 26th, 2013
Your mantra in life is simple:
“Food is my friend, not my enemy.
Life is for living…not resisting
In engaging authentic experiences.
In being constantly connected.
That she can change the world (and will).”
Lay's Wavy is ready to see this all brought to life! Your assignment is simple, produce a :30 second TV(!!) commercial that introduces millennial female consumers to the new Wavy. Show her how Wavy is the linchpin that truly makes her re-set moment happen.
As always, the very important details you need to get started are located in the creative brief. So accept the assignment, download the brief and assets, and if you have any questions, ask them in the Town Hall!
DEADLINE: February 26th, 2013
Activity
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5/21/13
Gabriela Basyuk liked the media Lay's Wavy Groove
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5/21/13
Chacal liked the media Get Lay's Tonight
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5/18/13
Steven Riccio liked the media A Night In
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5/9/13
PreposterousFilms commented on the media Let the flavor make the most of your moment.
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5/9/13
PreposterousFilms commented on the media Wave Away Your Terrible Day
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5/6/13
Melyssa liked the media Lay's Wavy - Girl Time
- 1. Accept this assignment
- 2. Read the Creative Brief and Download the Assets
- 3. Work your Movie Magic
- 4. Upload & Submit Your Video
- 5. Get Noticed by Big Brands
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The One"Sometimes, it's what you don't say."Directed by Eric McCoyProduced by Justus MeyerStarring Jenna Johnson and Mark A. FordCasti...
submitted to the Lay's Wavy Re-Launch TV Commercial Assignment
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Let the flavor make the most of your moment.We integrated Wavy’s new taste and look in today’s millennium woman by giving it a bold personality with color and energy, enha...
submitted to the Lay's Wavy Re-Launch TV Commercial Assignment
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Flower PowerA fresh way to get to grips with finances.Client: Lay's WavyTalent: Tamica KatzmannCreator, Director, Editor: Dan BurkeDP: ...
submitted to the Lay's Wavy Re-Launch TV Commercial Assignment
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MinimalTwo roommates....sitting across from each other with an empty floor plan between them. They are chatting about the “feel” of th...
submitted to the Lay's Wavy Re-Launch TV Commercial Assignment
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Wave Away Your Terrible DayNOTE: Check back monday for female vocals, but we'd love to hear your thoughts on it! We're nearly there.When life gets a littl...
submitted to the Lay's Wavy Re-Launch TV Commercial Assignment
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Moving in. Moving up.Throwing her first party at her new apartment with Lay's Wavy. (All graphics adjustable)
submitted to the Lay's Wavy Re-Launch TV Commercial Assignment
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Brendan CodeyBison Cooks FasterJoined March 1, 2011 Followed by: 339 peopleMusician, Production Mgr, and Writer. -
bisbinettsSMILE!Joined February 15, 2008 Followed by: 128 peopleDirector, Editor, and Cinematographer. -
Dan O'Briendob on twitter @databerthJoined April 10, 2010 Followed by: 77 peopleActor, Writer, and Director. -
LuisDelRosarioI'm looking for freelance workJoined November 17, 2011 Followed by: 20 peopleDirector, Producer, and Editor. -
RezFxWhen shooting in public, why do people think dance-running in front of the camera is more discreet than casually walking by?Joined July 18, 2011 Followed by: 50 peopleEditor, Director, and Cinematographer.
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Let the flavor make the most of your moment.We integrated Wavy’s new taste and look in today’s millennium woman by giving it a bold personality with color and energy, enha...
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Wave Away Your Terrible DayNOTE: Check back monday for female vocals, but we'd love to hear your thoughts on it! We're nearly there.When life gets a littl...
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Moving in. Moving up.Throwing her first party at her new apartment with Lay's Wavy. (All graphics adjustable)
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It's been a long dayIt's been a long day Work piled to the cealinTired and exhausted Is the way that she's feelin Clocks out Grabs her keys and wal...
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Get Lay's TonightProject Manager: Milad AvazDirector: Mehdi AvazD.O.P: Michel ToftLighting: Kasper MønsterMale Actor: Danni Dahl PetersenFemale ...
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Lays Wavy Spec Commercial "Unwind With a Girl, In Her Moment"When a girl is alone after a long day of work she wants to unwind, relax, and enjoy her "me" time with no interruptions. In th...
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Lay's Wavy - Turn the TideWhen a stressed-out fashion designer needs a break, she turns to an always reliable source of comfort, Lays wavy Original Chips...
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The Perfect Date (Alternate)After a long day at work, Liz decides between a hot date with Mike or a night in with Lays Wavy.
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The Perfect AccompliceEvery girl has her favorite accessories to accompany everything she faces during the day - but only one accessory is the perfec...
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Lay's Wavy - Fall In Love TodayHit reset on your day with Lay's Wavy.Produced by: Ready Player ThreeEdited by: Toven StithMusic by: Tyler Parkinson & Hana...
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Flower PowerA fresh way to get to grips with finances.Client: Lay's WavyTalent: Tamica KatzmannCreator, Director, Editor: Dan BurkeDP: ...
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Lay's Wavy GrooveLay's Wavy Groove
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Lay's Wavy - Simply Irresistible**PLEASE WATCH IN HD...THANKS**Lay's Wavy ...Simply IrresistibleProduction Company: Espina Blanca Productions Director/Producer...
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Lay's Wavy "Moment"It's that moment. The moment you kick off your heels, or roll down the windows. When you let your hair down, or turn the music ...
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MinimalTwo roommates....sitting across from each other with an empty floor plan between them. They are chatting about the “feel” of th...
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Wavy + Puppy = FUNDirected, Filmed, Edited by Joe NationWavys and Puppies make everything better.Featuring Jessica Lizama and Luna WigglesMusic -...
