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Assignment Summary

Hot and Cheesy - and available right in your grocer’s freezer!

Stouffer’s Corner Bistro launched restaurant-inspired Stromboli and Flatbread Melts in January 2009. Now, we’re looking for videos that will help generate buzz, awareness and trial for these exciting new items. Contemporary, fun and newsworthy videos that show the products’ fantastic appetite appeal.

The video(s) will be used on ABC.com’s Full Episode Player and possibly on the Stouffers.com website. You can show off your creative talent and your great taste—and earn up to $20,000 for your video.

The deadline for submissions is March 2nd, 2009. So get cooking. Full details are in the creative brief below.

If you have questions or comments, please see the TownHall Discussion for this assignment.

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