What’s more fun than pet videos?

How about making money making pet videos?

OurPet's Company is introducing a great new line of dog toys – Flappy Dog Toys. "We make 'em for dogs to shake 'em"

The company is looking for creative, clever, and hip videos that help consumers associate Flappy dog toys with fun. They want ads that will stimulate demand and create trial for the brand.

They're guaranteeing each of the producers of the top three videos $2,000 plus $250 worth of OurPet's pet products.

Accept this assignment and be sure to read the creative brief carefully. It will give you all the details, including guidelines on the message the brand is looking to communicate.

Then shake us up with some great videos!

[update: We've purchased some videos! See the announcement here.

Deadline: April 20, 2009 (expired)