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Assignment Summary

Don’t you just hate cleaning that litter box?

Well, the SmartScoop Self-Scooping Litter Box was created to meet the challenge of litter box odor and mess. Now cat lovers can spend more time with their cats and less time with the box!

The makers of SmartScoop want you to help tell the story. They want ads that will drive traffic to www.smartscoop.com and create awareness for the brand. The ads should be entertaining and informative, so much so that cat lovers will want to pass the videos along to their friends.

They’re guaranteeing each of the producers of the top three videos $2,000 plus $250 worth of OurPet’s pet products.

Register below and be sure to read the creative brief carefully. It will give you all the details, including guidelines on the message the brand is looking to communicate.

You can clean up with some great videos!

Once you’ve accepted this assignment and you'd like to ask questions or leave comments, please see the discussion in the Town Hall here.

Deadline: Midnight EST, May 11th, 2009

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