The Dole assignment brought in a ton of great videos. Our community really connected with the non-traditional yet classic Dole feel that the brand was looking for in their brief. Congratulations to producer Willa119, whose hilarious second upload is being picked up for $7,500! For those of you keeping track, that’s two uploads and two purchases for Willa and her team. Pretty great to see a talented community member get recognized right from the beginning of their Poptent experience. You can check out her spot below and the spots of the other great finalists in the results gallery of the assignment.
New Assignment: Surf – Liquid Laundry Detergent

Until recently, Surf detergent was only available in powder form. In early 2012, Surf liquid laundry detergent launched, bringing value conscious consumers a choice – a detergent that cleans, with a great scent, and at a great value! Your mission is to create a TV ad that will inspire consumers to choose Surf. Videos should drive awareness and trial of new Surf liquid laundry detergent. Surf is looking for :30 videos for use on TV. As always, make sure to read the creative brief and assignment guidelines before picking up your cameras. The brief contains very important demographic information that you will need to pay close attention to when creating your videos. Accept the assignment here today!
Producer Success Story: UPS – My Choice

Back in January, our UPS assignment set the Poptent all-time Number of Purchased Videos and Community Payout records for one assignment. Though there was only one guaranteed purchase, UPS ended up purchasing 12 spots due to the extensive number of high quality spots you delivered!
The brand recently initiated their UPS My Choice campaign featuring the Poptent videos and we want to update you with some great news. At facebook.com/ups, four of the purchased videos are featured in the UPS My Choice section/tab (bitly link here: http://on.fb.me/J2NzZn), playing in random rotation until Tuesday, June 19th, 2012. Each of these videos is eligible for a $5,000 bonus, which will be awarded to the video deemed the “most popular” during the viewing period. The four Poptent producers are 323 Media, Deep End Films, RezFx, and Jared Hedges. Super stoked for them – we are extremely proud of our community’s involvement in such a huge push for such a well respected brand!
The “most popular” video will be determined based on likes, views, shares and unique positive comments either on the UPS My Choice tab or in featured wall posts during the viewing period (as measured by UPS). Positive interactions by UPS employees on its employee site will also be a factor in determining the most popular… So get ready to tap into your social networks.
Each weekend during the promotion, one video will be spotlighted on the UPS Facebook page in a wall post. Activity on the video during it’s respective weekend as a UPS Wall post – i.e. outside of the tab that will always contain all 4 videos – will only be counted Saturday through Tuesday of that week, to ensure equal exposure and fairness for all. Here’s the posting schedule:
• Monday, May 21, 2012 3PM EST – Poptent Announcement Post
• Saturday, May 26, 2012 10AM EST – Make the Box Wait
• Saturday, June 2, 2012 10AM EST – Waiting on a Package
• Saturday, June 9, 2012 10AM EST – Ooga Booga
• Saturday, June 16, 2012 10AM EST – The UPS My Choice Rap
We’ll keep you posted during the next 30 days. Poptent is super proud of our community’s work for UPS. Keep up the great work everyone! Big thanks to UPS for including us in such a huge promotional push as well.
America’s Best Editor’s Choice Awards
America’s Best ended up purchasing two great spots for their recent assignment. It’s now time for Poptent to recognize some of the other great spots in the assignment. Congratulations to producers The Glossary, who are taking home the top $500 Editor’s Choice award for the well paced and slickly produced graphics based spot. Runners up Lancarr and Just Off Center will each receive $250 for their great efforts. You can check out their spots and the spots of the fantastic finalists in the results gallery for the assignment.
$500
$250
Are you a Poptent Pro?
Between Open Assignments, Invite Assignments, and Poptent Productions, we’ve cultivated more great opportunities for independent filmmakers to create video for major brands than ever. While everyone can get into the Open Assignments, some opportunities are offered to an exclusive group of producers, our Poptent Pros.
Are you a Poptent Pro?
A Poptent Pro is a producer who has had an assignment submission purchased by one of our brand or agency clients. A purchase in any assignment, whether it’s open or invite, will make you a Poptent Pro. Poptent Pros get first access to Invite Assignment and direct-paying Poptent Productions opportunities because their creative work is inspired, well-produced, and impresses our clients.
Plenty of Poptent members haven’t yet been purchased by our brand or agency clients, but many of you are also producing well-thought out, technically solid videos. That’s great! We see a clear path to success for you here – a way to break into professional commercial filmmaking. For instance, we do invite members of our community with skill sets we need for specific assignments, but haven’t yet been purchased, to participate in Invite Assignments.
How do I become a Pro?
We want to cultivate as many Poptent Pros as possible, and we’re committed to helping you succeed and join this elite group. With a little hard work and creative prowess, you’ll become a top member of Poptent in no time.
First, make sure you’re regularly participating in our Open Assignments. Again, if your video gets purchased by one of our clients, you’re a Pro.
Demonstrating that you can consistently craft great creative and technically-solid videos on a deadline will also earn you Invites to selective assignments that increase your opportunities to get that first purchase. Some producers get an Invite slot after their very first video submission, while others need a few assignments get comfortable with the process and start producing videos that our clients will purchase.
The main criteria we use to select participants for each Invite Assignment is our belief that a producer can write scripts and create video that impresses and is good enough to be purchased by a major brand. Often, we do some match-making between what the brand is looking for and the producers’ skill sets, but there are some specific traits that most of our Pros share, and we look for from all producers:
– The ability to sell subtly
- Tight editing
- Avoidance of common sense mistakes
- Strong technical skills
- Following privacy guidelines, including not posting submissions anywhere except Poptent.net
Conclusion
We’re working hard at refining this process to make sure everyone who’s talented and motivated enough gets allocated good, fun work. If you’d like feedback on what you can do to be invited to participate in Invite Assignments, don’t be afraid to ask. Our Community Managers are more than happy to give you feedback on any of the videos you’ve created.
Have more questions? Head over to our Invite Assignment discussion, and ask away.
Staybridge Suites Purchases Two Poptent Videos
Staybridge Suites ran a great assignment with Poptent recently. They came to our community looking for some great videos to possibly develop into a series of webisodes and now they’ve purchased two spots – one more than than the initial guarantee of one purchase! Congratulations to Poptent Pro briguy and Rich Millard whose videos are each getting purchased by the brand. This is briguy’s umpteenth purchase and Rich’s first. You can check out their great videos below and the videos of the other finalists in the results gallery.
$10,000
$7500
America’s Best Buys Two Poptent Produced Spots
Just like America’s Best is changing the way that America buys eyewear, Poptent is changing the way that videos are developed and produced. As usual, our super consistent community brought in some great spots and the brand is picking up two videos. Congratulations to Noam Bleiweiss and collaborators Robot and Happy Joel, whose spots are each being purchased for $7,500! Take a look at both of their spots below and the spots of the other great finalists in the results gallery of the assignment.
$7,500
Aussie Picks up Five Poptent-made Spots
We are super excited to finally bring you the purchases from our Aussie assignment. Yes, you heard right – purchases. Instead of going with one purchase like they guaranteed, Aussie is moving forward with the purchase of FIVE spots!
Congratulations to Sto-lo/dob Films, 323Media, emmett.fraser, Jennifer Simmons, and ruhtie06 who are all being purchased by the brand for $7,500.
Check out all of there spots right here on the blog or over in the results gallery. Send them some love.
Let’s do some quick math – $7,500 x 5 = $37,500. Now that’s a Huge creator payout! Unreal.
Southern Comfort Editor’s Choice Awards
It’s time for another round of Editor’s Choice Awards, this time for our incredibly awesome Southern Comfort assignment. Our creative community always comes up big for fun assignments like these – this one was no exception.
Congratulations to groovehoops whose awesome Beauregard character is taking home the top award of $500! Brandon Carter and Lee Isserow will both be awarded $250 for their superb spots.
All of these spots are super-pro, we highly recommend you check them out – right here!
$500
$250
April 2012 Reel of the Month
April has come and gone and now it’s time to serve up another helping of Poptent’s Reel of the Month awards! A lot of strong reels came in last month – and we are proud to award our top pick!
Congratulations to dandifelice whose incredible reel is being awarded the top award of $500 Check it out below- and be sure to follow him up and drop him a congratulatory message.
Remember, Reel of the Month never ends! Submit your reel to this months assignment for your chance at the top prize. If you need us to unlock your old reel so you can spice it up – just let us know!
