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Until recently, Surf detergent was only available in powder form. In early 2012, Surf liquid laundry detergent launched, bringing value conscious consumers a choice – a detergent that cleans, with a great scent, and at a great value! Your mission is to create a TV ad that will inspire consumers to choose Surf. Videos should drive awareness and trial of new Surf liquid laundry detergent. Surf is looking for :30 videos for use on TV. As always, make sure to read the creative brief and assignment guidelines before picking up your cameras. The brief contains very important demographic information that you will need to pay close attention to when creating your videos. Accept the assignment here today!
Archive for the ‘New Assignments’ Category
New Assignment: Surf – Liquid Laundry Detergent
New Assignment: Domtar
Domtar is committed to the responsible use of paper. They are also committed to communicating paper’s place and value to the businesses and people that use our products every day. Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life. Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper. The bad news is that lately paper has been getting a bad rap. It’s been accused of everything — from killing trees, to causing clutter, to losing its edge by digital replacements. And it’s not true. Domtar want to clear things up and reintroduce people to paper, and remind them that paper is good. The brand is guaranteeing one purchase of $7,500 and Poptent is offering up and extra $1,500 in cash awards. Join up today!
New Assignment: Second Chance Spring 2012
They say that “love is sweeter the second time around.” Well, the folks at Poptent and FilmTheNext want to share the love. You know that video you did for that brand contest way back in 2009? That really good one that somehow amazingly didn’t win any award? We would like to see it — and maybe even give you a long awaited and well deserved award. So upload that video you’re so proud of. Give us a chance to share the love. We will award a total of $500 — $250 for each of two videos — to our two favorites. Not bad for a few minutes of uploading time — and for that second chance to show off your talent. Join today!
New Assignment: Conair – Get The Edge
From bedroom to boardroom and in between, Conair for Men gives you tools to reach a new level of cool. In this assignment your goal will be to create a :30 second aspirational lifestyle piece that fosters an emotional connection between males 18-50 and the Conair for Men brand. Everything about your video should be cool and stylish, guys who view this should feel like the men shown are the men they want to be. The brand has guaranteed the purchase of at least one spot for $7,500 and there are $1,500 in Editor’s Choice Awards. Join Here today!
New Assignment: Crest
Crest 3D White is the #1 brand in teeth whitening, backed by over 10 years of whitening innovation! We bring professional level whitening in an easy to use, affordable, over the counter product. The secret is in the strip! Known for showcasing the results that come from our products – beautiful, confident, whiter smiles, we challenge you to put a spin on the other side of whitening – yellowing! Long gone are the days of steering clear of the taboos around yellow teeth. Let’s give them something to talk about – the impact that a yellow smile can have on your career, dating, social life, and more! The brand is guaranteeing two purchases of $7,500 and Poptent is throwing in another $1,000 in cash awards. Join today!
New Assignment: Gold Eagle
Most people don’t realize that gasoline begins to go bad in as little as 30 days! Start Your Engines!® by Gold Eagle is a chemical treatment that is poured directly into the gas tank of small engines/equipment to dissolve gunk from inside the engine. Once gunk has been dissolved, Start Your Engines!® chemistry continues through the end of the fuel system where it’s highly explosive chemistry ignites immediately to get engines started fast! Start Your Engines!® is a “new to the world” product that was developed out of a consumer need to address the issue of bad gas. Today, this innovative product has very little competition and is struggling to find a way to create an “ah-ha!” moment with consumers to prove itself as a trustworthy option to engine repair. Gold Eagle is guaranteeing one purchase of $7,500 and Poptent is throwing in $1,500 in Editor’s Choice Awards. Join today!
New Assignment: Dole – Frozen Fruit Single – Serve Cups
There’s no fresher tasting snack than the new DOLE Frozen Fruit Single-serve Cups! The “Nature Lock” seal guarantees you can enjoy the taste, texture and nutrition of fresh fruit, anytime, anywhere. The brand would like the spots to be concept driven – ie: they don’t want them to feel like traditional product commercials, but they should still maintain a certain DOLE brand feel. We’re looking for high energy and engaging approaches. Use humor wherever appropriate but keep it clean and family friendly. Dole has guaranteed the purchase of one video for at least $7,500 and there are $1,500 in Editor’s Choice Awards. Join here today!
New Assignment: America’s Best – The Best Prices In Sight
America’s Best Contact & Eyeglasses is changing the way America buys eyewear by offering the highest quality eyeglasses, contact lenses and eye exams at the lowest prices, everyday! All areas of the company are focused on consistently delivering “The Best Prices In Sight”. Your objective is to create a video that will convince consumers that America’s Best is the least expensive way to wear glasses, without sacrificing choice and style. The brand is looking for a :30 second spot that will be used primarily for TV with internet as a secondary possibility. Submissions should reflect the smart, trustworthy and iconoclastic brand character of America’s Best. The brand has guaranteed the purchase of two videos for $7,500 and there are $1,000 in Editor’s Choice awards. Join here today!
New Assignment: Southern Comfort
Are you tired of calling for the same old “rum and cola” or “whiskey and cola”? Then this assignment is for you! Southern Comfort is asking the Poptent community to re-imagine the ordinary, by finding a way to put “Southern Comfort & cola” on the map! But there’s a twist. Southern Comfort would like you to submit three great videos, all with the same body but each with a different ending. Southern Comfort Facebook fans will vote for their favorite of the three, and that spot could end up on TV! The brand is guaranteeing one purchase at $10,000, on top of that Poptent will be handing out $1,000 in cash awards. Join today!
New Assignment: Aussie
Aussie wants to bring to life their purpose and commitment to helping match consumers with great products. They have done this successfully since 1979 and they are proud of the women they have helped! Aussie believes Everyday Miracles can occur. An Everyday Miracle means something to Aussie consumers, well beyond the actual product. It can mean peace of mind, confidence, or more that can impact her life and possibly those around her. This assignment is about bringing this to life. The tone can be heart-warming and/or funny. The brand is guaranteeing one purchase at $7,500 and Poptent is offering up $1,500 in cash awards. Join today!
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