Thanks in part to a very active brand representative and our amazing community, the Staybridge Suites assignment had some great results. Congratulations to Sy Cody White, whose crowd favorite video “StaaaayBridge?” is being awarded the $500 top Editor’s Choice Award. Runners up kevinromeo and JamesFenczik will each receive $250 for their solid efforts. You can watch the spots below and the spots of some of the other great videos from this assignment in the results gallery.
The Dole assignment brought in a ton of great videos. Our community really connected with the non-traditional yet classic Dole feel that the brand was looking for in their brief. Congratulations to producer Willa119, whose hilarious second upload is being picked up for $7,500! For those of you keeping track, that’s two uploads and two purchases for Willa and her team. Pretty great to see a talented community member get recognized right from the beginning of their Poptent experience. You can check out her spot below and the spots of the other great finalists in the results gallery of the assignment.
Until recently, Surf detergent was only available in powder form. In early 2012, Surf liquid laundry detergent launched, bringing value conscious consumers a choice – a detergent that cleans, with a great scent, and at a great value! Your mission is to create a TV ad that will inspire consumers to choose Surf. Videos should drive awareness and trial of new Surf liquid laundry detergent. Surf is looking for :30 videos for use on TV. As always, make sure to read the creative brief and assignment guidelines before picking up your cameras. The brief contains very important demographic information that you will need to pay close attention to when creating your videos. Accept the assignment here today!
Back in January, our UPS assignment set the Poptent all-time Number of Purchased Videos and Community Payout records for one assignment. Though there was only one guaranteed purchase, UPS ended up purchasing 12 spots due to the extensive number of high quality spots you delivered!
The brand recently initiated their UPS My Choice campaign featuring the Poptent videos and we want to update you with some great news. At facebook.com/ups, four of the purchased videos are featured in the UPS My Choice section/tab (bitly link here: http://on.fb.me/J2NzZn), playing in random rotation until Tuesday, June 19th, 2012. Each of these videos is eligible for a $5,000 bonus, which will be awarded to the video deemed the “most popular” during the viewing period. The four Poptent producers are 323 Media, Deep End Films, RezFx, and Jared Hedges. Super stoked for them – we are extremely proud of our community’s involvement in such a huge push for such a well respected brand!
The “most popular” video will be determined based on likes, views, shares and unique positive comments either on the UPS My Choice tab or in featured wall posts during the viewing period (as measured by UPS). Positive interactions by UPS employees on its employee site will also be a factor in determining the most popular… So get ready to tap into your social networks.
Each weekend during the promotion, one video will be spotlighted on the UPS Facebook page in a wall post. Activity on the video during it’s respective weekend as a UPS Wall post – i.e. outside of the tab that will always contain all 4 videos – will only be counted Saturday through Tuesday of that week, to ensure equal exposure and fairness for all. Here’s the posting schedule:
• Monday, May 21, 2012 3PM EST – Poptent Announcement Post
• Saturday, May 26, 2012 10AM EST – Make the Box Wait
• Saturday, June 2, 2012 10AM EST – Waiting on a Package
• Saturday, June 9, 2012 10AM EST – Ooga Booga
• Saturday, June 16, 2012 10AM EST – The UPS My Choice Rap
We’ll keep you posted during the next 30 days. Poptent is super proud of our community’s work for UPS. Keep up the great work everyone! Big thanks to UPS for including us in such a huge promotional push as well.
America’s Best ended up purchasing two great spots for their recent assignment. It’s now time for Poptent to recognize some of the other great spots in the assignment. Congratulations to producers The Glossary, who are taking home the top $500 Editor’s Choice award for the well paced and slickly produced graphics based spot. Runners up Lancarr and Just Off Center will each receive $250 for their great efforts. You can check out their spots and the spots of the fantastic finalists in the results gallery for the assignment.
Staybridge Suites ran a great assignment with Poptent recently. They came to our community looking for some great videos to possibly develop into a series of webisodes and now they’ve purchased two spots – one more than than the initial guarantee of one purchase! Congratulations to Poptent Pro briguy and Rich Millard whose videos are each getting purchased by the brand. This is briguy’s umpteenth purchase and Rich’s first. You can check out their great videos below and the videos of the other finalists in the results gallery.
The community made it super hard to choose the Editor’s Choice Awards for our Monistat assignment. Amongst the close to 100 uploads, there are a lot of great spots that span the range from humorous to serious to straight up informational approaches all the way to spots featuring the male perspective. In the end, the spot that is probably the most unique approach in the group is taking home the top $500 award. Congratulations to the ever-creative Fruit Bonus Films, who are taking home the top award for their spot “Monistat “Ages” “. Runners up Jeleighsim, john.brankin, Kiasmus, and talkierobots are all earning a well deserved $250 for their spots. You can check out the award winners below and the finalists and purchased video in the results gallery.
We are excited to finally be bringing you our Editor’s Choice Awards for this Breyers assignment! The brand received 130 amazing submissions – each one really nailed the fun modern family vibe they were looking for.
Congratulations to Andersen whose spot “the Play” is being awarded the top Editor’s Choice award of $500. Also, give it up for theINbetweener and kiasmus who are both taking home $250 for their spots. Check out all of the award winners and a great group of honorable mentions below, or in our results gallery.
Pizza Hut’s purchase selection for their recent Pizza Makes The World Go Around assignment has a couple of our favorite things going on aside from being a great spot – it’s a first time purchase for the producer in question and secondly, he’s based out of the Philippines. The reach of Poptent and depth of our community never ceases to amaze us. Congratulations to Dudz Clotario, whose spot “The Red Roof For All Occasions” is being purchased for $7,500! You can check out his spot below and the spots of the other great finalists in the assignment’s results gallery.
We’re so excited to make it official! Poptent Productions is now out of beta and running full steam ahead.
Our community members have been asking for it for a while: direct paying work. Fulfilling that request has been a pleasure, and we’re very excited about the future of this project. Poptent Productions will give the best and brightest creative talents in the Poptent network new opportunities to direct commercials for major brands, the recent past of which includes Dell, Intel, Jaguar and General Mills.
Want to get involved? Show us your best stuff on Poptent’s assignments, and we’ll find you! Don’t forget to get your demo reel uploaded, and submit to 2nd Chance so we can get a better sense of your style, too!
Here’s a spot Poptent producer Billy Jayne created with Shaquille O’neal and Betty White for non-profit Childhelp.
Dive into the news further today in places like The Next Web, and you’ll want to read the interview with Poptent President Neil Perry on Reel Marketer.
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