Archive for the ‘Video Tips’ Category

Be A Pre-Production Pro

Posted by Bianca DiMaio on December 11th, 2012.


When I first started film school my video mantra was – “We’ll fix it in post” but I quickly learned that I could save myself a lot of post-production heartache by spending more time on pre-production and planning before picking up the camera. If you’ve ever worked on a creative project, then you likely understand the benefits of planning before attempting to create something truly amazing.

To help you avoid a potential post-production disaster, plan ahead – creating a production schedule and making sure you have all the essential equipment ahead of time will make a world of difference for all the work that follows. You don’t have to learn this lesson the hard way! Here’s a quick rundown of things you should consider before starting your production:

Review the creative brief in detail and make sure you understand exactly what your client is looking for. For more information on this take a peek at one of our earlier articles for guidance on How to Engage Your Client

Scripting & storyboarding will help keep you and everyone involved with your production aligned on the overall vision and objectives for the video. It may be helpful to have a read-through with the cast and crew before the shoot as well.

Calculate your budget and determine how much time, money, and resources you can afford to spend on equipment, talent, crew, locations, props, and so on.

Prepare a production schedule to keep your production on track and meet your deadline on time. If the production is large enough, consider making a call sheet too. That way everyone involved knows when and where they are needed.

Scout locations & hold a casting call. Find the right talent and get permission to shoot at your selected location. Try to invision how the location will look and sound on video, so that you can determine the crew and equipment needed, which brings me to my next point…

Get all necessary equipment. Rent, borrow, or use an equipment swap program if you are strapped for cash to get a camera, light kits, and microphones.

Prepare the releases and bring them to the shoot for all of your talent to sign and fill out. It can be difficult to track people down after a shoot, especially if it’s on a more spontaneous project like a documentary.

You may want to add or eliminate some of these steps. The level of work you put into pre-production can vary depending on the scale of your project. How do you prepare for your productions? Do you have any horror stories of how you learned a video production lesson the hard way? Share your experiences in the comments!

What are you waiting for? Get Involved!

If you’re just coming from film school one of the biggest things you can’t afford to do is to stop producing. Whether you’re a cinematographer, an editor, or just someone that likes to be involved in the production world, you need to stay on top of your game by getting involved. How can you get involved you ask? We know that the job market is not opportune at the moment, so, we’ve compiled a list of several ways to help your video game maintain it’s ferocity and develop simultaneously.

1. Accept an assignment – You already know that Poptent offers you an amazing opportunity to connect with big name brands and to get your production chops up to speed. At any given time there are a variety of assignments to choose from. It doesn’t cost you anything but your time to accept one and give it a go. In the process you’ll get constructive feedback from our friendly community managers, and you may even be fortunate enough to get your commercial purchased for $7,500. New camera gear anyone?

2. Non-Profits - The perfect way to stay involved, develop a creative approach to producing, and do something positive for you and your community at the same time. We’ve promoted non-profit work in the past, and we continue to mention it because it’s one of the more proactive things you can do with your video skills. Reach out to a local animal shelter and see if they could use some help with video promotion.

3. Create your own story - There are stories happening all over, all of the time. Don’t wait for someone to come to you to assign you a story. Most potential employers will see your ambition and motivation as a great prospect for a future employee.

What other ways can you think of to help you stay involved as a producer? Leave your thoughts below in our comments section!

Video Career Tip: The Informational Interview

Posted by Bianca DiMaio on November 23rd, 2012.


Sometimes having the right contact is the key to getting an employer’s attention. Asking for an informational interview is a great tool to make those connections, build your network, find a new mentor, and really learn about a specific position or industry. So, what is the best way to ask for an informational interview? Who should you reach out to? What are the right questions to ask during the interview?

The first step is to research a company and identify a professional in your industry who you would like to interview. Utilize your existing network to see if there is a connection who might be willing to introduce you to that contact. LinkedIn is a great resource to see which of your connections may know someone working in a position you are interested in, and asking for an introduction. If you don’t have any common connections you can approach them on your own with an email or cold-call to introduce yourself.

When asking for an informational interview it is important to understand that this person is doing you a favor by agreeing to take the time out of their day to speak with you, and make sure to have a clear purpose of why you would like to speak with this individual and what you would like to learn.

Do’s

Do pitch yourself. Make sure you have a clear introduction and can tell your story with your future goals in mind.
Do lead the conversation. Unlike a regular job interview, you are the one asking the majority of the questions here.
Do your research. Read press releases and company articles about the projects your interviewee has worked on and any new developments in their business.
Do ask for other contacts. This is a great way to grow your network and find out about new opportunities in the field.
Do follow up. Email your contact after the interview and thank them for their time. Also, stay in touch with this contact – keep them posted about any developments in your own career and ask for advice.

Don’ts

Don’t ask for a job. An informational interview is about learning and making new connections. If you would be a good fit for an opening they will tell you.
Don’t overstay your welcome. Be mindful of the time and stick to the 20-30 minutes you asked for with your interviewee. If the meeting runs over give them a chance to either extend it or wrap things up.
Don’t over-do the follow up. Keep your follow up email simple. There is no need to follow this person on every single social networking site. Stick to their professional pages.

What are some of your informational interviewing tips? We want to know!

Demo Reel: How To Classify Yourself

Posted by Bianca DiMaio on November 20th, 2012.

A polished demo reel is an essential part of landing video gigs, and it often serves the same function as a resume. It’s important to have different resumes for different positions – you wouldn’t use the same resume to apply for a cashier job and an IT position, so why use the same demo reel to land different types of video gigs? If you are a wedding videographer who also shoots skateboarding videos then it’s a good idea to have a couple variations of your reel that caters to each client’s needs.

You might remember earlier articles where we provided you with tips and tricks to Cut Like a Coldblooded Killer, or to help you Build A Better Demo Reel, but now we’d like to emphasize the importance of classifying your personal style in the video industry.

There are many different ways to classify yourself through your demo reel, whether it’s by the content, genre, or even by skill/specialty.

Directing, animation, editing, cinematography, special FX, stunts, acting, action sports, weddings, commercial, and music videos are just a few ideas of how you can cater your demo reel for different clients.

Here are some of our favorite catered demo reels that have come through the Poptent Reel of the Month assignment:

Action Cinematography

Weddings

Visual Effects

Everything You Wanted To Know About The 5Dmk3 (Video)

We came across this video on Philip Bloom’s blog in which he goes in-depth about the 5Dmk3. It is the most extensive review I’ve seen about this camera, something I’ve been curious about but haven’t been fortunate enough to play with (yet!). If you’re as curious as me, and have yet to handle one, check out this video for a relatively straightforward and un-biased insight into your potential new DSLR video camera.

Videographers: Three Tips on How to Prepare for Your Next Corporate Event

Shooting at a corporate event can be tricky, and above all, very hectic. A simple but rather key thing to remember is being prepared as best you can, but also know that you’re likely going to have to do some thinking on your feet.

Corporate events also have a tendency to have lots of people involved. If you’re a one-man band, or a preditor, carrying lots of equipment and running around filming an entire’s day worth of stuff can be too much. Hire a PA if you can afford it, it will make your day much easier.

A final tip is rather common sense, but make sure that you connect prior to the event with whoever hired you to do the shooting about a potential shot list. Ultimately you want to avoid any last minute confusion, because chances are this person is going to be extremely busy trying to make everything run as smoothly as possible that day. You want to know what they have in mind beforehand, that way you can cover your ground efficiently and know where you have to be and when.

What tips do you have for corporate events?

Why Should You Switch To Adobe Premiere?

I came across this video on Adobe TV’s website, which features an interview with veteran digitial cinematographer and filmmaker Philip Bloom talking about why he switched from Final Cut Pro 7 to Adobe Premiere C 6. We’ve held several polls before about which platform people prefer, but it’s certainly nice to hear from a professional why he made the switch and what he believes makes the Adobe Premiere a better editing platform. As a prelude, he was not paid by Adobe nor is he endorsed by them.

What do you think? Are you still a fan of Final Cut? Have you tried Adobe Premiere? Download a free trial of Adobe CS6 Production Premium here.

Gear Porn: Sony F5 & F55

Sony recently announced two new cinema styled camera bodies to the film world.  I was checking out both Vincent LaForet and Phillip Bloom’s blogs to get a little insight into what, when and how much these cameras will mean to the film game.Here are some abridged notes I’ve compiled to relay the important specs and info:

Price: Still unknown. Bloom estimates around 18k for F5, and around 50k for F55, but up until now only speculation.

Specs:

  • Super 35mm CMOS 4K sensors – 8.9 million effective pixels.16-bit recording (via an external recorder – the AXS-R5 recorder).
  • The F55 however has a global shutter, and should have a higher color gamut, slier to the F65.
  • Both cameras super sample the 4K Sensor to give you the follow recording options with no crop factor:

F5 Chart:

From Sony: “[Both cameras are] exceptionally small, light and modular, letting you build up the right configuration for each job—or each shot. For example, you can add the optional AXS-R5 RAW recorder whenever you need it. Or go with internal HD recording whenever size and weight are the highest priority. The time code/genlock connections and XLR audio inputs are built into two modules you can add or remove as needed. Small size is particularly welcome in stereoscopic 3D shooting. The chassis is only slightly wider than a typical PL mount prime lens, perfect for both mirror rigs and side-by-side configurations.”

Frame rates via Vincent LaForet:

  • 60 fps out of the box (XAVC HD at launch; XAVC 4K, QFHD and 2K with a planned upgrade)
  • 180 fps with a planned upgrade (XAVC 2K/HD). Unique to this process, there is no line skipping or sensor windowing. So there’s no crop factor, no loss in angle of view.
  • 240 fps 2K RAW, with the optional AXS-R5 outboard recorder and a planned upgrade, achieves the highest frame rates most productions will need, while retaining exceptional, 16-bit image quality. This not only exceeds 12-bit RAW with 16 times as many Red, Green and Blue gradations. By design, it exceeds the capabilities of human vision!
  • Incredible 16-bit precision. By design, Sony’s 16-bit recording captures more tonal values than the human eye can differentiate. Sony RAW retains 16 times as many Red, Green and Blue gradations as 12-bit RAW and 64 times as many tones per channel as 10-bit recording. Sony 16-bit linear RAW is also the ideal point of entry into the 16-bit linear Academy Color Encoding System (ACES) workflow.
  • Comprehensive production platform. More than an individual product, the AXS-R5 is the starting point for an efficient workflow. The AXS-R5 records onto sleek, optional AXSMTM memory cards, which are compatible with an affordable optional USB 3.0 reader, the AXS-CR1. Once on a PC, the RAW files can be screened using Sony’s free RAW Viewer software.
  • Simultaneous RAW + Onboard SxS recording. Instead of requiring you to patch together a science project, Sony provides a coordinated “off-line, on-line” workflow with simultaneous recording to internal SxS cards and the optional AXS-R5 RAW recorder. For seamless conforming in post, you get matching time code, start frame, stop frame, file names and other metadata. The camera supports the following RAW + Onboard combinations:

SONY F5:

  • - 4K/2K RAW + XAVC 2K*/HD
  • - 4K/2K RAW + MPEG-2 HD422

SONY F55:

  • - 4K/2K RAW + XAVC 2K*/HD
  • - 4K/2K RAW + MPEG-2 HD422
  • - 2K RAW + XAVC 2K*

-       Both cameras are also capable of 4K/2K RAW recording via the AXS-R5 external recorder.

-       4K or derived 2K RAW. Capture RAW at your choice of resolutions: the camera’s native 4K or beautiful, derived 2K. RAW recording preserves the greatest latitude for color correction and other post processes.

I’m excited to see these new models from Sony in action. Some people are already suggesting these are going to shake the market, especially for Canon, whose cameras have sold incredibly well thus far. What do you think?

DIY Dolly on a Budget: The Rails

A dolly, as you know, can effectively change how your videos look. I wanted to share with you some photos of my dolly rails, which have garnered many a stare and a puzzled look in public sighting, but I have to say that the stability and image it offers is worth all of the surrounding confusion.

Rail Ingriedients:

(2) pieces of 10ft 2″ pvc pipe.

(1) 2×4 piece of wood

(1) 2″ saw blade

Directions:

1. Head over to your local home depot and purchase two 10′ 2″ PVC pipes. These are the basis of your dolly rail.

2. Cut the 2×4 piece of wood in half. Now, the sawing of the holes has to be a bit more precise. I measured mine based on the distance of my dolly wheels, which I purchased from B&H. I’m sure there are tutorials on how to build your own skateboard wheel dolly, however, I found it useful and practical to buy this piece of hardware.

Essentially, once you have the distance your dolly will sit on the rails you want your saw holes to be equally apart from one another and corresponding on both pieces of wood. The rails will ultimately sit in each hole, connecting from one end to the other, and suspended off of the ground by about a 1/2-1″, enough so that the wheels of the dolly do not brush the ground.

3. Test your dolly rails out. Place the dolly on the rails and give it a few back and forths to see if it’s smooth. Once you’ve impressed yourself, now is the time to place the camera and tripod  rig on the dolly and start filming. You’ll be surprised how beautiful your footage can look from this set up.

We’re curious about some of your DIY rigs, whether it be a dolly, steadicam, or something we’ve never even heard of! Share your thoughts in our comments below.

Quick Tip: Preditors

We’ve talked about Preditors before, and this time around, I want to quickly say that before you start calling yourself a Predior, you should be sure of what the term entails and if you fit the description.

A Preditor by definition is someone who is a producer and editor, and in all likelihood, a shooter. All things considered, you can shoot, edit and produce a story. So, take that and apply it to yourself. Do you shoot but maybe don’t edit very well? Or can you do both shooting and editing but your story telling lacks? Or perhaps you can edit very well and tell a compelling story but your shooting can use some work.

In this case, it is best to be very honest with yourself, otherwise it will show in your work. A great way to practice your prediting skills is by submitting to an open assignment on Poptent, where not only do you get to shoot, edit and produce, but you may just earn yourself a purchase along the way! And on top of that, we’ve got some high caliber feedback waiting for you from our community managers in our Townhall.

Watch other producers work and see how you rank amoung some of the best. The New York Times also produces fabulous video pieces, and even if you’re not up to that caliber, watching their multimedia pieces could be an invaluable piece of critical comparison for your future work.